reclaiming b.l.u.e.
Project B.L.U.E.: A National Colorectal Cancer Awareness Campaign
- B – Be Brave: Bravely start talking about your gastrointestinal health.
- L – Learn: Learn to be proactive about your colorectal health and prevention.
- U – Unite: Unite communities for awareness and action.
- E – Educate: Educate yourself about symptoms, risk factors, and genetics.
Come with purpose. Stand with us. Together, we turn awareness into action and hope into reality.
together, we’re amplifying b.l.u.e.
We are a united force of small but mighty nonprofits with one mission: to break the stigma and empower communities to take action. Alone, we’re voices. Together, we spark conversations, inspire prevention, and save lives.
Why Join Us?
colorectal cancer awareness
Colorectal Cancer Awareness Month highlights the critical importance of prevention and early detection. This annual campaign is focused on:
- Advancing screening and early detection efforts that save lives
- Encouraging open, informed conversations about gastrointestinal health
- Reducing stigma around gastro health and removing barriers to care
- Equipping communities with knowledge and resources
- Strengthening partnerships to broaden reach and maximize impact
Project B.L.U.E. is partnering with advocates nationwide to spotlight our collective impact throughout March. Explore information and toolkits available here to power your outreach and elevate awareness within your community. You’ll also find additional ways to get involved below.
advocating in b.l.u.e.
Across the country, states, cities, and counties are issuing proclamations and resolutions recognizing March as Colorectal Cancer Awareness Month. These declarations elevate public awareness, encourage lifesaving screening, and honor the individuals, families, and communities affected by colorectal cancer.
You can help expand this movement by urging your state or local leaders to issue a proclamation in your community. Your voice can spark awareness, inspire action, and save lives.
Download more information and example below.
dress in b.l.u.e.
Show Your Support This March – Dress in Blue!
Throughout Colorectal Cancer Awareness Month, we invite you to wear blue to honor those affected by colorectal cancer and help spread a life-saving message: the importance of regular screenings and healthy lifestyle choices to reduce risk.
Snap a photo in your blue outfit and tag us to amplify awareness and inspire others to join the movement. Share your story, encourage conversations, and let’s make a difference—one blue outfit at a time!
#ProjectBLUE4CRC #DressinBLUE
light in b.l.u.e.
Join us in a simple yet powerful act of solidarity – light your community in blue to raise awareness for colorectal cancer and honor those impacted by this disease.
How to Make It Simple:
- Swap in blue LED bulbs or filters for outdoor fixtures.
- Add blue décor like ribbons or lights to windows, porches, or entryways.
Engage Your Community:
- Encourage local landmarks to join the blue movement.
- Organize a neighborhood challenge to light up as many homes as possible.
Every light matters. Together, we can illuminate the path to greater awareness, earlier detection, and better outcomes for colorectal cancer.
#ProjectBLUE4CRC #LightinBLUE
polish in b.l.u.e.
Embrace the power of Blue during your next salon visit and make a bold statement for Colorectal Cancer Awareness. By rocking your blue nails, you’re helping spread the message about this preventable and treatable disease—and inspiring others to take action.
How to Get Involved:
- Polish your nails in blue whether at a salon or at home.
- Download our flyer and contact local salons to encourage them to participaten.
- Tag us in your photos to raise awareness.
- Share your story and inspire your community to join in.
Together, we can create positive change—one blue nail at a time!
#ProjectBLUE4CRC #BLUENailsCRC
move in b.l.u.e.
This March, join us as we team up with yoga and Pilates studios nationwide to honor Colorectal Cancer Awareness Month through movement, mindfulness, and community.
We’re calling on studios and participants to wear blue, host Move in Blue classes, and share awareness materials that spark life‑saving conversations about prevention and early detection.
Participating Studios
- Club Pilates, Chicago, IL
- Powerhouse Fitness, San Luis Obispo, CA
- Uplift Yoga, Elk Grove, CA
#ProjectBLUE4CRC #MoveinBLUE